Danny Wise, that is how to become somebody in the world of Fashion without being born into this trade of art, from the catwalk as a model to the catwalk of a designer, today Danny Wise is the youngest creator of Haute Couture, being educated between Los Angeles and Palermo. He catches the essential sides of both the cultures melting them into a single stile. The colour, the aggressive form and the sunlit get deftly mixed with an age-old culture of ornamental. Sicilian splendor and with the story of handicraft, made of tradition and rich of perfection through manual agility.
Two cultures clearly defined, one towards the functional, the other one towards the tradition. The admiration for natural and artificial beauty make un the principal motive of his vocation to Fashion, intended not only to create garments to cover the body, but as an expression of a way of being and thinking.
The creativity of Danny Wise turns the image of his ideal woman into a provocative creature, feminine aggressive, but at the same time severe and elegant, exalting shapes and beauty. Danny Wise treats the most valuable furs as precious textiles and dyes them with brilliant colours: lila, blue, pink powder, and with extraordinary manual capabilities they become as light as to form the body of women destined to wear them.
Clothes, suits, and above all the evening dresses are thought up for every single woman in order to exalt her secret peculiarities. Worship of beauty through practical ability. In a first great Fashion Show Danny Wise presents in public his collection summer 1992. Characterized of a very strong aesthetic sense, immediately this first collection earns a great success.
“I dress the woman who love and the man who fell me”