Privacy Policy


Welcome to the website of DANNY WISE S.r.l., present at the url (the “Site”).

Please read this Privacy Policy carefully, which applies to every access to the Site, even regardless of the purchase of the products sold there. Please also read, if you have not already done so, the General Conditions of Use, because they also contain important information on the security systems adopted by the Site.

We remind you that this Privacy Policy is governed by the European Regulation n. 2016/679 (the “Regulation”) which is in force from 25 May 2018. The Regulation guarantees that the processing of personal data is carried out in compliance with fundamental rights and freedoms, as well as the dignity of the interested party, with particular reference to confidentiality, personal identity and the right to the protection of personal data.


DANNY WISE Srl., With registered office in Via S. Caterina n.4, 93100 Caltanissetta, Italy (hereinafter, DANNY WISE) is the independent owner of the processing of personal data of users who browse the Site, including navigation data, marketing and profiling data as well as data connected and correlated to the sales made through the Online Boutique integrated into the Site and to the related pre and post sales support activities.
The appointed manager is DANNY WISE S.r.l., a company subject to the management and coordination of DANNY WISE MAISON., With registered office in vias. Caterina n.4 93100 Caltanissetta, Italy.
We remind you that you can always contact the Data Protection Officer and exercise your rights (including the request for the complete list of appointed managers), by writing to the following email address privacy @ DANNY or by sending a request to DANNY WISE (to the attention of the Data Protection Officer) at the physical address of DANNY WISE, indicated above.


DANNY WISE has appointed the Data Protection Officer, who can be contacted at the following email address privacy @ DANNY for any information regarding the processing of your personal data and to exercise the rights illustrated below.
You can also send privacy questions by selecting the appropriate section within the Customer Service contact form.


Through the Site, different types of personal data are collected and processed, for different purposes and with different methods. More precisely:
(a) personal data relating to navigation, processed both in order to allow the Site to function correctly, and to manage the sending of messages relating to purchases and the cart, and to allow the management of contractual relationships with third parties connected to sales activities , both for marketing purposes. In this regard, we invite you to read the “Cookie Policy” present in the Legal Area of the Site;
(b) personal data provided voluntarily by the user (such as, for example, the e-mail address, personal data, the password provided by filling in the “My Account” registration form), or otherwise lawfully acquired during the ” iteration of the site with the user or in the phase of subsequent contact by the user at the telephone or email customer care, to find the user’s requests and offer the services, assistance and information requested about the products and the world of DANNY WISE. It should be noted that registration and access via the social profile involve the communication of certain data (including Name, Surname, Email and any other data relating to the user and present on the social network itself) by the chosen social network and therefore require the acquisition of an explicit permission to be issued before logging in, that will allow you to perform actions with the user’s account. In some cases, social networks require you to obtain some feedback and information about the use of the log-in. For more information, please refer to the related privacy documentation on the social network;
(c) the personal data provided by the user as part of the online registration processes on the Site, sending the purchase order forms for products on the Online Boutique for the conclusion of e-commerce transactions and interrelation with users for functional and instrumental activities for the sale, as well as for any necessary pre and post sales assistance;
(d) with the express consent of the user, DANNY WISE may process the personal data of the latter for marketing purposes, that is to send to the user (through traditional tools and through telematic tools such as newsletters, emails, sms, mms and smart messages) information and updates on products, sales, promotional campaigns, events and other initiatives promoted by DANNY WISE, as well as messages aimed at concluding unfinished purchases (reminder on products viewed and abandoned cart);
(e) with the express consent of the user, DANNY WISE may also process the personal data of the latter for the purpose of studying consumer habits and choices in order to make products and initiatives more responsive to tastes and needs of its customers.

With the exception of navigation data, regulated by the Cookie Policy, the processing of personal data is based on:

• consent possibly provided by the user for the purposes referred to in point b) – with exclusive reference to the Social login – and points d) and e);
• legitimate interest of both DANNY WISE in providing the services of the Site, and of the user himself in navigating correctly on the Site and / or the legitimate interest of DANNY WISE in responding to any customer requests.

With reference to the previous point 2 (c), the legal basis of the processing indicated therein lies in the fulfillment of the contract and in the obligation to fulfill the pre and post contractual obligations.

It should be noted that, on the basis of the principle of legitimate interest, DANNY WISE may contact you in order to offer you services and products similar to those previously purchased. It should also be noted that, on the basis of current legislation, this type of contact (so-called “soft spam”) does not require consent. However, you can, at any time, request the interruption of the treatment and DANNY WISE will do so without delay.


The personal data collected by DANNY WISE are provided directly by the user (through registration on the Site or as part of the sales process), with the exception of the navigation data referred to in point 2 (a) above and for data collected in case of registration and access via social profile, as indicated in point 2 (b) above.


As indicated in point 2 (e) above and with the express consent of the user, DANNY WISE may process the personal data of the user for the purpose of studying the habits and consumption choices of users in order to return the products and the DANNY WISE initiatives more responsive to the tastes and needs of its customers.
With the aid of automated tools, DANNY WISE will process data relating to the value and frequency of purchases (even if the latter were made during the sales period) as well as the type of products purchased (such as accessories, dresses, haute couture, couture boutique ) over a specific period of time. This study has the sole objective of proposing to customers and users products, services and initiatives more responsive to their tastes and needs. In this regard, it is specified that the study of user and customer behavior will take place in a non-invasive manner in the personal sphere.
As indicated in point 2 (a) above and with the express consent of the user, DANNY WISE may process the personal data of the user, using automated tools, to study cookies in order to verify navigation on the Site and to propose products and services in line with the browsing activity.


The personal data collected through the DANNY WISE site are processed using mainly IT and telematic methods and tools, adopting the necessary security measures in order to minimize the risk of destruction or loss, even accidental, of the data itself, of access. unauthorized or processing that is not permitted or does not comply with the collection purposes indicated in this Privacy Policy.
However, these measures, due to the nature of the online transmission medium, cannot absolutely limit or exclude any risk of unauthorized access or loss of data. To this end, it is advisable to periodically check that the computer is equipped with adequate software devices for the protection of data network transmission, both incoming and outgoing (such as updated antivirus systems) and that the Internet service provider has adopted suitable measures. for the security of data transmission over the network (such as firewalls and spam filters).
On www.DANNY, every purchase is made with maximum security thanks to the use of the most advanced technological and coding systems (SSL).


With the exception of navigation data (whose provision and collection are governed by section 7 of the “Cookie Policy” of this page), the provision to DANNY WISE of personal data collected through the Site is to meet requests and queries of users, both for marketing purposes and for the study of consumption habits and preferences is free, optional and optional. Failure to provide it does not limit the use of the Site, however it may make it impossible for DANNY WISE to meet requests for information and questions, or to send information material, updates, newsletters and invitations to DANNY WISE events.
The provision of personal data, in particular personal data, e-mail address, postal address, telephone number and bank details (in the case of payments by credit card) is necessary with regard to the conclusion of the contract purchase of products through the Site.
Conversely, some of said data could be indispensable for the provision of other services rendered on the Site and related to the sale (pre and post sales services, such as, for example, the tailor-made service, collection in boutiques, the transport service , replacement, etc) or to fulfill obligations deriving from laws or regulations (tax compliance and anti-money laundering legislation). Failure to provide the data may therefore constitute, depending on the case, a legitimate and justified reason for not executing the contract for the purchase of products on the Online Boutique and / or the provision of related services.
Depending on the case and, where necessary, the mandatory or optional nature of the data communication will be indicated from time to time, by adding a special character (*) to the mandatory information or only the data necessary for the provision of services and for the ‘purchase of products on the Site. Failure to provide optional personal data will not entail any obligation or disadvantage.


DANNY WISE communicates the personal data of users of the Site only within the limits permitted by law and in accordance with what is indicated below. In addition to what is indicated in the previous point 2 b. (i. e. to Social login), personal data may be known by:
• employees and consultants of DANNY WISE, who will operate as subjects authorized to process the internal organization of company activities;
• companies of the same Group as appointed data processors, in order to carry out contractual activities and services (such as the collection service in boutiques) as well as carry out specific marketing activities (such as inviting the user to local events);
• companies that perform for DANNY WISE, as data processors, specific technical and organizational services connected to the Site (logistics services, IT services and marketing services).

Personal data may also be known by:
• third parties, solely to execute the contract for the purchase of products on the Site (such as the credit institution for the execution of remote electronic payment services by credit / debit card);
• to police forces or judicial authorities, in accordance with the law and upon formal request by such persons, or in the event that there are well-founded reasons to believe that the disclosure of such data is reasonably necessary to (1) investigate , prevent or take action relating to suspected illegal activities or assist state control and supervisory authorities; (2) defend against any claim or accusation by third parties, or protect the security of its website and the company; or (3) exercise or protect the rights, property or safety of DANNY WISE, its group companies, its affiliates, its customers, its employees or any other person.

Your data will not be disclosed and will be transferred abroad only by guaranteeing adequate levels of protection and safeguarding for the protection of the data, in compliance with current legislation. The data centers used by DANNY WISE for the processing of collected data are located on the territory of the European Union (Varese – Italy, Ireland and the Netherlands). In order to allow the processing of data for contractual and marketing purposes by the companies of the same Group, the data will be transferred to the relative countries (including non-EU countries). In this regard, DANNY WISE has entered into the Standard Contractual Clauses with its subsidiaries based in countries outside the EU, in accordance with national and supranational legislation on the protection of personal data. Personal data may be transferred to IT service providers (such as, for example, AWS), in order to allow Group companies to have access to the transferred data. It should be noted that, also in this regard, DANNY WISE has entered into the necessary Standard Contractual Clauses with the suppliers in order to protect the personal data being transferred (by previously verifying the security of the measures used by the suppliers as appointed data processors) .


Personal data collected for sales purposes are kept for a period not exceeding 10 years, in accordance with the legislation on tax and civil matters. Furthermore, these data can be kept for a further period of time, in order to respect the unlimited guarantee granted to the customer.
The personal data provided for marketing and profiling purposes are kept for the period necessary for the specific processing, also on the basis of the particular sector of activity (luxury products – 7 years) and in consideration of the interest shown by the customer to receive updates. about products, events and fashion shows organized by DANNY WISE.


The user always has the right to obtain from DANNY WISE confirmation of the existence or not of personal data concerning him, even if not yet registered, and their communication in an intelligible form. He also has the right to obtain information about the origin of personal data; the purpose and method of processing; the logic applied in case of treatment carried out with the aid of electronic instruments; the identification details of the data controller and data processors; the indication of the subjects or categories of subjects to whom the personal data may be communicated or who can learn about them as, for example, as data processors or as a subject authorized to process the data. The user also has the right to request updating, rectification or, when interested, the integration of personal data, cancellation, transformation into anonymous form or blocking of personal data, processed in violation of the law, including those that do not need to be kept for the purposes for which the data were collected or subsequently treated; the attestation that the above operations have been brought to the attention, also as regards their content, of those to whom the data have been communicated, except in the case in which this fulfillment proves impossible or involves the use of means manifestly disproportionate to the protected right. The user also has the right to data portability.

The user has, however, the right to object in whole or in part, for legitimate reasons, to the processing of personal data concerning him, even if pertinent to the purpose of the collection, to the processing of personal data concerning him for the purpose of sending advertising or direct marketing material or for carrying out market research or commercial communication and also has the right to request the limitation of the processing of data concerning you. The right to object may also be exercised specifically, with regard to one or more methods of sending marketing communications. The rights listed above may be exercised by contacting the Data Protection Officer by writing to privacy @ DANNY
The optional, explicit and voluntary sending of e-mails to the addresses indicated on the Site entails the subsequent acquisition of the sender’s address, necessary to respond to requests and keep track of them, as well as any other personal data included in the electronic communication, for legal purposes.
The user also has the right to lodge a complaint with the competent supervisory authority as well as the right to revoke the consent previously given.